Brand leadership

Bibliographic Details
Main Authors: David A. Aaker, Erich Joachimsthaler
Format: Printed Book
Published: London Pocket Books 2000
Subjects:
Brand name products > Management
United States
Online Access:https://books.google.co.in/books?id=Jha-ykJWgDUC&printsec=frontcover&dq=Brand+leadership&hl=en&sa=X&ved=0CB0Q6wEwAGoVChMI97X13JqyxwIVzASOCh0d2A3h#v=onepage&q=Brand%20leadership&f=false

Internet

https://books.google.co.in/books?id=Jha-ykJWgDUC&printsec=frontcover&dq=Brand+leadership&hl=en&sa=X&ved=0CB0Q6wEwAGoVChMI97X13JqyxwIVzASOCh0d2A3h#v=onepage&q=Brand%20leadership&f=false

MG University

Holdings details from MG University
Call Number: 658.827 AAK/B
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