David Aaker
David Allen Aaker (born February 11, 1938) is an American organizational theorist, consultant and Professor Emeritus at the University of California, Berkeley's Haas School of Business, a specialist in marketing with a focus on brand strategy. He serves as Vice Chairman of the San Francisco-based growth consulting company Prophet.
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7Printed Book
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8by RAJEEV BATRA , JOHN G MYERS, DAVID A AAKEROther Authors: “...RAJEEV BATRA , JOHN G MYERS, DAVID A AAKER...”
Published 2009
Printed Book