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Selling blue elephants : how to make great products that people want before they even know they want them
| LEADER | 01007nam a22001457a 4500 | ||
|---|---|---|---|
| 020 | |a 81-317-1374-1 | ||
| 082 | |a 658.8 |b MOS/S | ||
| 100 | |a Howard R. Moskowitz |a Alex Gofman |9 177393 | ||
| 245 | |a Selling blue elephants : how to make great products that people want before they even know they want them | ||
| 260 | |a Delhi |b Pearson Education |c 2007 | ||
| 300 | |a xvi+252p. | ||
| 856 | |u https://books.google.co.in/books?id=3pv_-vHAyeMC&printsec=frontcover&dq=Selling+blue+elephants+:+how+to+make+great+products+that+people+want+before+they+even+know+they+want+them+Howard+R.+Moskowitz&hl=en&sa=X&ved=0CCkQ6wEwAGoVChMIg4WC5PSxxwIVUGqOCh2E6g8_#v=onepage&q=Selling%20blue%20elephants%20%3A%20how%20to%20make%20great%20products%20that%20people%20want%20before%20they%20even%20know%20they%20want%20them%20Howard%20R.%20Moskowitz&f=false | ||
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| 999 | |c 191050 |d 191046 | ||
| 952 | |0 0 |1 0 |4 0 |6 658_800000000000000_MOS_S |7 0 |8 NFIC |9 191683 |a SMBS |b SMBS |c GEN |d 2015-08-18 |g 499.00 |l 0 |o 658.8 MOS/S |p SMBS3900 |r 2015-08-18 |w 2015-08-18 |y BK | ||