APA Edition Citation

Paul W. Farris Neil T. Bendle Philip E. Pfeifer David J. Reibstein. (2006). Marketing Metrics: 50+ Metrics Every Executive Should Master. Pearson Education.

Chicago Edition Citation

Paul W. Farris Neil T. Bendle Philip E. Pfeifer David J. Reibstein. Marketing Metrics: 50+ Metrics Every Executive Should Master. Delhi: Pearson Education, 2006.

MLA Edition Citation

Paul W. Farris Neil T. Bendle Philip E. Pfeifer David J. Reibstein. Marketing Metrics: 50+ Metrics Every Executive Should Master. Pearson Education, 2006.