Marketing Metrics : 50+ Metrics Every Executive Should Master

Bibliographic Details
Main Author:	Paul W. Farris Neil T. Bendle Philip E. Pfeifer David J. Reibstein
Format:	Printed Book
Published:	Delhi Pearson Education 2006
Subjects:	Marketing Metrics : 50+ Metrics Every Executive Should Master

Holdings details from MG University
Call Number:	658.4012 FAR/M
Copy	Live Status Unavailable

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