Advertising and the mind of the consumer : what works, what doesn't, and why

Sonraí Bibleagrafaíochta
Main Authors: Max sutherland, Alice K sylvester
Formáid: Printed Book
Foilsithe: UK Kogan page india pvt ltd 1993
Eagrán:Ed.2
Ábhair:
Advertising > Psychological aspects
Consumer behavior
Consumers > Attitudes
Consumers > Psychology
Advertising

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