Advertising and the mind of the consumer : what works, what doesn't, and why

Bibliographic Details
Main Authors: Max sutherland, Alice K sylvester
Format: Printed Book
Published: UK Kogan page india pvt ltd 1993
Edition:Ed.2
Subjects:
Advertising > Psychological aspects
Consumer behavior
Consumers > Attitudes
Consumers > Psychology
Advertising

MG University

Holdings details from MG University
Call Number: 659.1 SUT/A
Copy Live Status Unavailable

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