Advertising and the mind of the consumer : what works, what doesn't, and why

Bibliografiske detaljer
Main Authors: Max sutherland, Alice K sylvester
Format: Printed Book
Udgivet: UK Kogan page india pvt ltd 1993
Udgivelse:Ed.2
Fag:
Advertising > Psychological aspects
Consumer behavior
Consumers > Attitudes
Consumers > Psychology
Advertising

MG University

Detaljer om beholdninger fra MG University
Klassifikationsnummer: 659.1 SUT/A
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