Max sutherland & Alice K sylvester. (1993). Advertising and the mind of the consumer: What works, what doesn't, and why (Ed.2.). Kogan page india pvt ltd.
Chicago Edition CitationMax sutherland and Alice K sylvester. Advertising and the Mind of the Consumer: What Works, What Doesn't, and Why. Ed.2. UK: Kogan page india pvt ltd, 1993.
MLA Edition CitationMax sutherland and Alice K sylvester. Advertising and the Mind of the Consumer: What Works, What Doesn't, and Why. Ed.2. Kogan page india pvt ltd, 1993.
Warning: These citations may not always be 100% accurate.