Improving Customer Satisfaction, Loyalty, and Profit : An Integrated Measurement and Management System

Bibliographic Details
Main Author: Michael D. johnson Anders Gustafsson
Format: Printed Book
Published: San Francisco Jossey-Bass A Wiley Company 2000
Subjects:
Consumer satisfaction > Customer loyalty > Customer relations
Online Access:https://books.google.co.in/books?id=JUJ7P8MrCywC&printsec=frontcover&dq=Improving+Customer+Satisfaction,+Loyalty,+and+Profit+:+An+Integrated+Measurement+and+Management+System+Michael+D.+johnson&hl=en&sa=X&ved=0CB0Q6wEwAGoVChMI9Yjt8fyExwIVyASOCh1dIQjF#v=onepage&q=Improving%20Customer%20Satisfaction%2C%20Loyalty%2C%20and%20Profit%20%3A%20An%20Integrated%20Measurement%20and%20Management%20System%20Michael%20D.%20johnson&f=false

Internet

https://books.google.co.in/books?id=JUJ7P8MrCywC&printsec=frontcover&dq=Improving+Customer+Satisfaction,+Loyalty,+and+Profit+:+An+Integrated+Measurement+and+Management+System+Michael+D.+johnson&hl=en&sa=X&ved=0CB0Q6wEwAGoVChMI9Yjt8fyExwIVyASOCh1dIQjF#v=onepage&q=Improving%20Customer%20Satisfaction%2C%20Loyalty%2C%20and%20Profit%20%3A%20An%20Integrated%20Measurement%20and%20Management%20System%20Michael%20D.%20johnson&f=false

MG University

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Call Number: 658.812 JOH/I
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