Philip Kotler, Kevin Lane Keller, Abraham Koshy, & Mithileshwar Jha. (2009). Marketing Management: A South Asian Perspective (Ed.13.). Pearson.
Chicago Edition CitationPhilip Kotler, Kevin Lane Keller, Abraham Koshy, and Mithileshwar Jha. Marketing Management: A South Asian Perspective. Ed.13. Delhi: Pearson, 2009.
MLA Edition CitationPhilip Kotler, et al. Marketing Management: A South Asian Perspective. Ed.13. Pearson, 2009.
Warning: These citations may not always be 100% accurate.