APA Edition Citation

Richard M.S. Wilson & Collin Gilligan. (1992). Strategic marketing management planning,implementation and control (Ed.3.). Elsevier.

Chicago Edition Citation

Richard M.S. Wilson and Collin Gilligan. Strategic Marketing Management Planning,implementation and Control. Ed.3. New Delhi: Elsevier, 1992.

MLA Edition Citation

Richard M.S. Wilson and Collin Gilligan. Strategic Marketing Management Planning,implementation and Control. Ed.3. Elsevier, 1992.

Warning: These citations may not always be 100% accurate.