Strategic marketing management planning,implementation and control

Bibliographic Details
Main Authors: Richard M.S. Wilson, Collin Gilligan
Format: Printed Book
Published: New Delhi Elsevier 1992
Edition:Ed.3
Subjects:
Marketing - management
Strategic planning
Marketing -Study and teaching
Strategic planning-Study and teaching
Online Access:https://books.google.co.in/books?id=bvv-zibR-OUC&printsec=frontcover&source=gbs_ge_summary_r&cad=0#v=onepage&q&f=false

Internet

https://books.google.co.in/books?id=bvv-zibR-OUC&printsec=frontcover&source=gbs_ge_summary_r&cad=0#v=onepage&q&f=false

MG University

Holdings details from MG University
Call Number: 658.802 WIL/S
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