Essentials of Services Marketing:Concepts, Strategies and Cases

Détails bibliographiques
Auteurs principaux: K.Douglas Hoffman, John E G Bateson
Format: Printed Book
Publié: Thomson 2002
Édition:Ed.2
Sujets:
Services - Marketing
Accès en ligne:https://books.google.co.in/books?id=hVKrgPWQljkC&q=Essentials+of+Services+Marketing:Concepts,+Strategies+and+Cases&dq=Essentials+of+Services+Marketing:Concepts,+Strategies+and+Cases&hl=en&sa=X&ei=vcKDVbqCONDbuQSA94CgDQ&ved=0CBwQ6AEwAA

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https://books.google.co.in/books?id=hVKrgPWQljkC&q=Essentials+of+Services+Marketing:Concepts,+Strategies+and+Cases&dq=Essentials+of+Services+Marketing:Concepts,+Strategies+and+Cases&hl=en&sa=X&ei=vcKDVbqCONDbuQSA94CgDQ&ved=0CBwQ6AEwAA

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