Essentials of Services Marketing:Concepts, Strategies and Cases

Bibliographic Details
Main Authors: K.Douglas Hoffman, John E G Bateson
Format: Printed Book
Published: Thomson 2002
Edition:Ed.2
Subjects:
Services - Marketing
Online Access:https://books.google.co.in/books?id=hVKrgPWQljkC&q=Essentials+of+Services+Marketing:Concepts,+Strategies+and+Cases&dq=Essentials+of+Services+Marketing:Concepts,+Strategies+and+Cases&hl=en&sa=X&ei=vcKDVbqCONDbuQSA94CgDQ&ved=0CBwQ6AEwAA

Internet

https://books.google.co.in/books?id=hVKrgPWQljkC&q=Essentials+of+Services+Marketing:Concepts,+Strategies+and+Cases&dq=Essentials+of+Services+Marketing:Concepts,+Strategies+and+Cases&hl=en&sa=X&ei=vcKDVbqCONDbuQSA94CgDQ&ved=0CBwQ6AEwAA

MG University

Holdings details from MG University
Call Number: 658.804 HOF/E
Copy Live Status Unavailable

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