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Essentials of Services Marketing:Concepts, Strategies and Cases
| Main Authors: | , |
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| Format: | Printed Book |
| Published: |
Thomson
2002
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| Edition: | Ed.2 |
| Subjects: | |
| Online Access: | https://books.google.co.in/books?id=hVKrgPWQljkC&q=Essentials+of+Services+Marketing:Concepts,+Strategies+and+Cases&dq=Essentials+of+Services+Marketing:Concepts,+Strategies+and+Cases&hl=en&sa=X&ei=vcKDVbqCONDbuQSA94CgDQ&ved=0CBwQ6AEwAA |