K.Douglas Hoffman & John E G Bateson. (2002). Essentials of Services Marketing: Concepts, Strategies and Cases (Ed.2.). Thomson.
Chicago Edition CitationK.Douglas Hoffman and John E G Bateson. Essentials of Services Marketing: Concepts, Strategies and Cases. Ed.2. Thomson, 2002.
MLA Edition CitationK.Douglas Hoffman and John E G Bateson. Essentials of Services Marketing: Concepts, Strategies and Cases. Ed.2. Thomson, 2002.
Warning: These citations may not always be 100% accurate.