APA Edition Citation

Christopher Lovelock. (2010). Service Marketing: People,Techonology,Strategy (6th.). Pearson.

Chicago Edition Citation

Christopher Lovelock. Service Marketing: People,Techonology,Strategy. 6th. New Delhi: Pearson, 2010.

MLA Edition Citation

Christopher Lovelock. Service Marketing: People,Techonology,Strategy. 6th. Pearson, 2010.

Warning: These citations may not always be 100% accurate.