Service Marketing : People,Techonology,Strategy.

Bibliographic Details
Main Author: Christopher Lovelock
Format: Printed Book
Published: New Delhi Pearson 2010
Edition:6th.
Subjects:
Service industries-marketing,Profession-marketing,Customer service-marketing,Marketing management
Online Access:https://books.google.co.in/books?id=g0XivufvLLoC&pg=PA642&lpg=PA642&dq=Service+Marketing+:+People,Technology,Strategy.+Christopher+Lovelock+6th+edition&source=bl&ots=GK6NmJgBo7&sig=vh_v1E0fcXrRHrltUIprUb8BAiE&hl=en&sa=X&ei=eLyDVeG-AdCJuATI84W4CA&ved=0CDcQ6AEwAw#v=onepage&q=Service%20Marketing%20%3A%20People%2CTechnology%2CStrategy.%20Christopher%20Lovelock%206th%20edition&f=false

Internet

https://books.google.co.in/books?id=g0XivufvLLoC&pg=PA642&lpg=PA642&dq=Service+Marketing+:+People,Technology,Strategy.+Christopher+Lovelock+6th+edition&source=bl&ots=GK6NmJgBo7&sig=vh_v1E0fcXrRHrltUIprUb8BAiE&hl=en&sa=X&ei=eLyDVeG-AdCJuATI84W4CA&ved=0CDcQ6AEwAw#v=onepage&q=Service%20Marketing%20%3A%20People%2CTechnology%2CStrategy.%20Christopher%20Lovelock%206th%20edition&f=false

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