Kaushik Mukerjee. (2007). Customer relationship management: A strategic approach to marketing. Prentice Hall of India Pvt Ltd.
Chicago Edition CitationKaushik Mukerjee. Customer Relationship Management: A Strategic Approach to Marketing. New Delhi: Prentice Hall of India Pvt Ltd, 2007.
MLA Edition CitationKaushik Mukerjee. Customer Relationship Management: A Strategic Approach to Marketing. Prentice Hall of India Pvt Ltd, 2007.
Warning: These citations may not always be 100% accurate.