Customer relationship management : a strategic approach to marketing

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Bibliographic Details
Main Author: Kaushik Mukerjee
Format: Printed Book
Published: New Delhi Prentice Hall of India Pvt Ltd. 2007
Subjects:
Marketing, India,Customer relation
Online Access:https://books.google.co.in/books?id=GxZdQTANRyYC&pg=PA10&dq=Customer+relationship+management+:+a+strategic+approach+to+marketing&hl=en&sa=X&ved=0CCkQ6AEwAmoVChMIsMCT97iTxgIVxDG8Ch0tVABr#v=onepage&q=Customer%20relationship%20management%20%3A%20a%20strategic%20approach%20to%20marketing&f=false

Internet

https://books.google.co.in/books?id=GxZdQTANRyYC&pg=PA10&dq=Customer+relationship+management+:+a+strategic+approach+to+marketing&hl=en&sa=X&ved=0CCkQ6AEwAmoVChMIsMCT97iTxgIVxDG8Ch0tVABr#v=onepage&q=Customer%20relationship%20management%20%3A%20a%20strategic%20approach%20to%20marketing&f=false

MG University

Holdings details from MG University
Call Number: 658.812 KAU/C
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