From brand vision to brand evaluation : the strategic process of growing and strengthening brands

Antzeko izenburuak

• From Brand Vision to Brand Evaluation: strategically building and sustaining brands
  nork: Leslie de Chernatony
  Argitaratua: (2001)
• Brand Vision to Brand Evalution; Strategic Process of Growing and Strengthening brands
  nork: Chernatony,Leslie de
  Argitaratua: (2009)
• Brands and branding /
  nork: Brown, Stephen
  Argitaratua: (2016)
• Creating powerful brands : the strategic route to success in consumer, industrial, and service markets /
  nork: De Chernatony, Leslie
  Argitaratua: (2011)
• Creating powerful brands in consumer, service and industrial markets
  nork: De Chernatony, Leslie
  Argitaratua: (2006)