Brand positioning : strategies for competitive advantage

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Dades bibliogràfiques
Autor principal: Subroto Sengupta
Format: Printed Book
Publicat: New Delhi Tata McGraw-Hill Education Pvt.Ltd. 2005
Edició:2nd.
Matèries:
Marketing, Product management,India
Accés en línia:https://books.google.co.in/books?id=KtVdGFjYuxsC&printsec=frontcover&dq=Brand+positioning+:+strategies+for+competitive+advantage&hl=en&sa=X&ei=sk9tVZ36OZaMuASk94Jo&ved=0CB4Q6wEwAA#v=onepage&q=Brand%20positioning%20%3A%20strategies%20for%20competitive%20advantage&f=false

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