Brand positioning : strategies for competitive advantage

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Bibliographic Details
Main Author: Subroto Sengupta
Format: Printed Book
Published: New Delhi Tata McGraw-Hill Education Pvt.Ltd. 2005
Edition:2nd.
Subjects:
Marketing, Product management,India
Online Access:https://books.google.co.in/books?id=KtVdGFjYuxsC&printsec=frontcover&dq=Brand+positioning+:+strategies+for+competitive+advantage&hl=en&sa=X&ei=sk9tVZ36OZaMuASk94Jo&ved=0CB4Q6wEwAA#v=onepage&q=Brand%20positioning%20%3A%20strategies%20for%20competitive%20advantage&f=false

Internet

https://books.google.co.in/books?id=KtVdGFjYuxsC&printsec=frontcover&dq=Brand+positioning+:+strategies+for+competitive+advantage&hl=en&sa=X&ei=sk9tVZ36OZaMuASk94Jo&ved=0CB4Q6wEwAA#v=onepage&q=Brand%20positioning%20%3A%20strategies%20for%20competitive%20advantage&f=false

MG University

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