APA Edition Citation

Subroto Sengupta. (2005). Brand positioning: Strategies for competitive advantage (2nd.). Tata McGraw-Hill Education Pvt.Ltd.

Chicago Edition Citation

Subroto Sengupta. Brand Positioning: Strategies for Competitive Advantage. 2nd. New Delhi: Tata McGraw-Hill Education Pvt.Ltd, 2005.

MLA Edition Citation

Subroto Sengupta. Brand Positioning: Strategies for Competitive Advantage. 2nd. Tata McGraw-Hill Education Pvt.Ltd, 2005.

Warning: These citations may not always be 100% accurate.