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What's in a brand? : building brand equity through advertising

Detalhes bibliográficos
Autor principal: John Philip Johnes
Formato: Printed Book
Publicado em: New Delhi Tata McGraw-Hill Publishing Company Limited 1998
Assuntos:
Acesso em linha:https://books.google.co.in/books?id=IqhGoO3RbZgC&printsec=frontcover&source=gbs_ge_summary_r&cad=0#v=onepage&q&f=false

Internet

https://books.google.co.in/books?id=IqhGoO3RbZgC&printsec=frontcover&source=gbs_ge_summary_r&cad=0#v=onepage&q&f=false

MG University

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