What's in a brand? : building brand equity through advertising

Bibliographic Details
Main Author: John Philip Johnes
Format: Printed Book
Published: New Delhi Tata McGraw-Hill Publishing Company Limited 1998
Subjects:
Product Management,Advertising,Brand name Products
Online Access:https://books.google.co.in/books?id=IqhGoO3RbZgC&printsec=frontcover&source=gbs_ge_summary_r&cad=0#v=onepage&q&f=false

Internet

https://books.google.co.in/books?id=IqhGoO3RbZgC&printsec=frontcover&source=gbs_ge_summary_r&cad=0#v=onepage&q&f=false

MG University

Holdings details from MG University
Call Number: 658.827 JOH/W
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