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What's in a brand? : building brand equity through advertising
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| Format: | Printed Book |
| Veröffentlicht: |
New Delhi
Tata McGraw-Hill Publishing Company Limited
1998
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| Schlagworte: | |
| Online Zugang: | https://books.google.co.in/books?id=IqhGoO3RbZgC&printsec=frontcover&source=gbs_ge_summary_r&cad=0#v=onepage&q&f=false |
Online
https://books.google.co.in/books?id=IqhGoO3RbZgC&printsec=frontcover&source=gbs_ge_summary_r&cad=0#v=onepage&q&f=falseMG University
| Signatur: |
658.827 JOH/W |
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| Exemplar | Live-Status nicht verfügbar |