What's in a brand? : building brand equity through advertising

Lignende værker

• How to use advertising to build strong brands
  af: John Philip Jones
  Udgivet: (1999)
• Building brands, building meaning : a guide to increasing the financial value of brands through positive meaning
  af: Kartikeya Kompella
  Udgivet: (2006)
• Strategic brand management :building,measuring and managing brand equity/
  af: Keller, Kevin Lane
  Udgivet: (2015)
• Building brands, building meaning;a guide to increasing the financial value of brands through building positive meaning
  af: Kompella,Kartikeya
  Udgivet: (2006)
• Strategic brand management:building,measuring and managing brand equity
  af: Keller, Kevin Lane
  Udgivet: (2009)