John Philip Johnes. (1998). What's in a brand?: Building brand equity through advertising. Tata McGraw-Hill Publishing Company Limited.
Chicago Edition CitationJohn Philip Johnes. What's in a Brand?: Building Brand Equity Through Advertising. New Delhi: Tata McGraw-Hill Publishing Company Limited, 1998.
MLA Edition CitationJohn Philip Johnes. What's in a Brand?: Building Brand Equity Through Advertising. Tata McGraw-Hill Publishing Company Limited, 1998.
Warning: These citations may not always be 100% accurate.