APA Edition Citation

Jean-Noel Kapferer. (1992). The new Strategic brand management: Creating and sustaining brand equity long term (Ed.3.). Kogan Page.

Chicago Edition Citation

Jean-Noel Kapferer. The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. Ed.3. New Delhi: Kogan Page, 1992.

MLA Edition Citation

Jean-Noel Kapferer. The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. Ed.3. Kogan Page, 1992.