The new Strategic brand management : creating and sustaining brand equity long term

Bibliographic Details
Main Author: Jean-Noel Kapferer
Format: Printed Book
Published: New Delhi Kogan Page 1992
Edition:Ed.3
Subjects:
Strategic brand management : creating and sustaining brand equity long term

MG University

Holdings details from MG University
Call Number: 658.827 JEA/T
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