APA Edition Citation

David L Loudon & Albert J Della Bitta. (1993). Consumer Behavior: Concepts and Applications (Ed.4.). Tata McGraw Hill Education Pvt.Ltd.

Chicago Edition Citation

David L Loudon and Albert J Della Bitta. Consumer Behavior: Concepts and Applications. Ed.4. New Delhi: Tata McGraw Hill Education Pvt.Ltd, 1993.

MLA Edition Citation

David L Loudon and Albert J Della Bitta. Consumer Behavior: Concepts and Applications. Ed.4. Tata McGraw Hill Education Pvt.Ltd, 1993.

Warning: These citations may not always be 100% accurate.