Consumer Behavior : Concepts and Applications

Bibliographic Details
Main Authors: David L Loudon, Albert J Della Bitta
Format: Printed Book
Published: New Delhi Tata McGraw Hill Education Pvt.Ltd. 1993
Edition:Ed.4
Subjects:
Consumers
Consumer behavior
Online Access:https://books.google.co.in/books?id=XW5LE0gdOo8C&pg=PA9&lpg=PA9&dq=Consumer+Behavior+:+Concepts+and+Applications&source=bl&ots=LcY8POocUJ&sig=2TvFd7LpANTVX61KP_US4T6ZqkI&hl=en&sa=X&ei=YfxnVaPZBIy1uATAuYDoCQ&ved=0CDsQ6AEwBQ#v=onepage&q=Consumer%20Behavior%20%3A%20Concepts%20and%20Applications&f=false

Internet

https://books.google.co.in/books?id=XW5LE0gdOo8C&pg=PA9&lpg=PA9&dq=Consumer+Behavior+:+Concepts+and+Applications&source=bl&ots=LcY8POocUJ&sig=2TvFd7LpANTVX61KP_US4T6ZqkI&hl=en&sa=X&ei=YfxnVaPZBIy1uATAuYDoCQ&ved=0CDsQ6AEwBQ#v=onepage&q=Consumer%20Behavior%20%3A%20Concepts%20and%20Applications&f=false

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