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Advertising Management

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Bibliographic Details
Main Author:	Batra, Rajeev Myres,John G Aaker David A
Format:	Printed Book
Published:	New Delhi PHI Prentice Hall 2007
Edition:	5th.
Online Access:	https://books.google.co.in/books?id=trqPlpLpjyAC&pg=PA326&dq=Advertising+Management+++Rajeev+Batra&hl=en&sa=X&ei=8oJdVamtA9DhuQSukIKIAg&ved=0CB0Q6wEwAA#v=onepage&q=Advertising%20Management%20%20%20Rajeev%20Batra&f=false

Internet

https://books.google.co.in/books?id=trqPlpLpjyAC&pg=PA326&dq=Advertising+Management+++Rajeev+Batra&hl=en&sa=X&ei=8oJdVamtA9DhuQSukIKIAg&ved=0CB0Q6wEwAA#v=onepage&q=Advertising%20Management%20%20%20Rajeev%20Batra&f=false

MG University

Holdings details from MG University
Call Number:	659.1 RAJ/A
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