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| LEADER |
01186nam a22001937a 4500 |
| 020 |
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|a 978-81-7758-850-7
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| 082 |
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|a 659.1
|b RAJ/A
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| 100 |
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|a Batra, Rajeev
|a Myres,John G
|a Aaker David A
|9 166878
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| 245 |
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|a Advertising Management
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| 250 |
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|a 5th.
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| 260 |
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|a New Delhi
|b PHI Prentice Hall
|c 2007
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| 300 |
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|a 768p.
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| 856 |
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|
|u https://books.google.co.in/books?id=trqPlpLpjyAC&pg=PA326&dq=Advertising+Management+++Rajeev+Batra&hl=en&sa=X&ei=8oJdVamtA9DhuQSukIKIAg&ved=0CB0Q6wEwAA#v=onepage&q=Advertising%20Management%20%20%20Rajeev%20Batra&f=false
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| 942 |
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|c BK
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