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Services Marketing And Management

This comprehensive book lucidly explains how services are conceptualized, designed and managed, while providing a clear understanding of the multi-dimensional nature of the sector. Addressing in detail the critical question of services management, the author provides an in-depth exposition of how se...

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Bibliografske podrobnosti
Glavni avtor: Gilmore, Audrey
Format: Printed Book
Izdano: New Delhi Response Books 2003
Izdaja:1
Teme:

MG University

Podrobnosti zaloge MG University
Signatura: 658.8 GILS
658.804 GIL/S
658.8GIL/S
Kopija Zaloga ni dosegljiva
Kopija Zaloga ni dosegljiva
Kopija Zaloga ni dosegljiva