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Services Marketing And Management
This comprehensive book lucidly explains how services are conceptualized, designed and managed, while providing a clear understanding of the multi-dimensional nature of the sector. Addressing in detail the critical question of services management, the author provides an in-depth exposition of how se...
| Main Author: | |
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| Format: | Printed Book |
| Published: |
New Delhi
Response Books
2003
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| Edition: | 1 |
| Subjects: |
MG University
| Call Number: |
658.8 GILS 658.804 GIL/S 658.8GIL/S |
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| Copy | Live Status Unavailable |
| Copy | Live Status Unavailable |
| Copy | Live Status Unavailable |