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Services Marketing And Management

This comprehensive book lucidly explains how services are conceptualized, designed and managed, while providing a clear understanding of the multi-dimensional nature of the sector. Addressing in detail the critical question of services management, the author provides an in-depth exposition of how se...

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Bibliografski detalji
Glavni autor: Gilmore, Audrey
Format: Printed Book
Izdano: New Delhi Response Books 2003
Izdanje:1
Teme:

MG University

Detalji primjeraka od MG University
Signatura: 658.8 GILS
658.804 GIL/S
658.8GIL/S
Primjerak Prikaz statusa u stvarnom vremenu nije dostupan
Primjerak Prikaz statusa u stvarnom vremenu nije dostupan
Primjerak Prikaz statusa u stvarnom vremenu nije dostupan