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Services Marketing And Management
This comprehensive book lucidly explains how services are conceptualized, designed and managed, while providing a clear understanding of the multi-dimensional nature of the sector. Addressing in detail the critical question of services management, the author provides an in-depth exposition of how se...
| Huvudupphovsman: | |
|---|---|
| Materialtyp: | Printed Book |
| Publicerad: |
New Delhi
Response Books
2003
|
| Upplaga: | 1 |
| Ämnen: |
| LEADER | 01371nam a22001937a 4500 | ||
|---|---|---|---|
| 020 | |a 817829334X | ||
| 082 | |a 658.804 |b GIL/S | ||
| 100 | |a Gilmore, Audrey |9 166289 | ||
| 245 | |a Services Marketing And Management | ||
| 250 | |a 1 | ||
| 260 | |a New Delhi |b Response Books |c 2003 | ||
| 300 | |a iv+215 | ||
| 520 | |a This comprehensive book lucidly explains how services are conceptualized, designed and managed, while providing a clear understanding of the multi-dimensional nature of the sector. Addressing in detail the critical question of services management, the author provides an in-depth exposition of how services are managed from within service organizations and from a managerial perspective as well. The book also analyses several different service contexts such as financial services, tourism, charities and museums. | ||
| 650 | |a Services Marketing |9 166290 | ||
| 942 | |c BK | ||
| 999 | |c 186610 |d 186606 | ||
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