Industrial Marketing

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The concept of Industrial Marketing has started gaining prominence in India since the last decade. This book deals with this vast subject in a very lucid manner. The objective of this textbook is to develop an interest among the students for the subject. The book contains eighteen chapters that idea...

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Bibliographic Details
Main Author: Mukerjee, Hory Sankar
Format: Printed Book
Published: New Delhi Excel Books 2009
Subjects:
Industrial marketing
Online Access:https://books.google.co.in/books?id=hqh_MFksvvgC&pg=PP1&dq=Industrial+Marketing+Hory+Sankar+Mukerjee&hl=en&sa=X&ei=hpGHVdqIJ5ShugTus4LQBA&ved=0CB0Q6AEwAA#v=onepage&q=Industrial%20Marketing%20Hory%20Sankar%20Mukerjee&f=false

Internet

https://books.google.co.in/books?id=hqh_MFksvvgC&pg=PP1&dq=Industrial+Marketing+Hory+Sankar+Mukerjee&hl=en&sa=X&ei=hpGHVdqIJ5ShugTus4LQBA&ved=0CB0Q6AEwAA#v=onepage&q=Industrial%20Marketing%20Hory%20Sankar%20Mukerjee&f=false

MG University

Holdings details from MG University
Call Number: 658.804 MUK/I
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