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Beyond branding: How the New Values of Transparency and Integrity are Changing the World of Brands
Beyond Branding shows that branding can benefit employees, customers and investors if managers rethink their fundamental assumptions about brands and marketing. In response to the growing ‘anti-globalisation’ movement and the perception that brands are manipulative and demeaning, Beyond Branding ar...
| Autor principal: | |
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| Formato: | Printed Book |
| Publicado: |
New Delhi
Kogan Page India
2008
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| Materias: |
MG University
| Número de Clasificación: |
658.827 IND |
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| Copia | Estatus de actividad no disponible |