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Beyond branding: How the New Values of Transparency and Integrity are Changing the World of Brands
Beyond Branding shows that branding can benefit employees, customers and investors if managers rethink their fundamental assumptions about brands and marketing. In response to the growing ‘anti-globalisation’ movement and the perception that brands are manipulative and demeaning, Beyond Branding ar...
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| Format: | Printed Book |
| Published: |
New Delhi
Kogan Page India
2008
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| Subjects: |
MG University
| Call Number: |
658.827 IND |
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| Copy | Live Status Unavailable |