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Brand management

This book is the outcome of a decades research in brand management. It will provide a platform for learning product and brand management in Indian context. The main purpose of this book is that it will serve as a Fundamental Textbook of Brand Management for all management students at both UG and PG...

Полное описание

Библиографические подробности
Главный автор: Sagar, Mahim
Формат: Printed Book
Опубликовано: New Delhi Ane Books Pvt. Ltd. 2009
Предметы:

MG University

Подробно о фондах из MG University
Шифр: 658.827 SAG
Копировать Недоступно состояние Live" What does mean the status Live (working)
Копировать Недоступно состояние Live" What does mean the status Live (working)
Копировать Недоступно состояние Live" What does mean the status Live (working)