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Brand management

This book is the outcome of a decades research in brand management. It will provide a platform for learning product and brand management in Indian context. The main purpose of this book is that it will serve as a Fundamental Textbook of Brand Management for all management students at both UG and PG...

पूर्ण विवरण

ग्रंथसूची विवरण
मुख्य लेखक: Sagar, Mahim
स्वरूप: Printed Book
प्रकाशित: New Delhi Ane Books Pvt. Ltd. 2009
विषय:

MG University

होल्डिंग्स विवरण से MG University
बोधानक: 658.827 SAG
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