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Brand management

This book is the outcome of a decades research in brand management. It will provide a platform for learning product and brand management in Indian context. The main purpose of this book is that it will serve as a Fundamental Textbook of Brand Management for all management students at both UG and PG...

Fuld beskrivelse

Bibliografiske detaljer
Hovedforfatter: Sagar, Mahim
Format: Printed Book
Udgivet: New Delhi Ane Books Pvt. Ltd. 2009
Fag:

MG University

Detaljer om beholdninger fra MG University
Klassifikationsnummer: 658.827 SAG
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