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Brand management
This book is the outcome of a decades research in brand management. It will provide a platform for learning product and brand management in Indian context. The main purpose of this book is that it will serve as a Fundamental Textbook of Brand Management for all management students at both UG and PG...
Autor principal: | |
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Format: | Printed Book |
Publicat: |
New Delhi
Ane Books Pvt. Ltd.
2009
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Matèries: |
MG University
Signatura: |
658.827 SAG |
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Còpia | Comprovació en temps real no disponible |
Còpia | Comprovació en temps real no disponible |
Còpia | Comprovació en temps real no disponible |