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Brand management
This book is the outcome of a decades research in brand management. It will provide a platform for learning product and brand management in Indian context. The main purpose of this book is that it will serve as a Fundamental Textbook of Brand Management for all management students at both UG and PG...
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| Format: | Printed Book |
| Publicat: |
New Delhi
Ane Books Pvt. Ltd.
2009
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| Matèries: |
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