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Brand management

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This book is the outcome of a decades research in brand management. It will provide a platform for learning product and brand management in Indian context. The main purpose of this book is that it will serve as a Fundamental Textbook of Brand Management for all management students at both UG and PG...

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Manylion Llyfryddiaeth
Prif Awdur:	Sagar, Mahim
Fformat:	Printed Book
Cyhoeddwyd:	New Delhi Ane Books Pvt. Ltd. 2009
Pynciau:	Brand management

Eitemau Tebyg

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Brand management
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Brand management the Indian contest
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Brand management
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Brand management /
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Strategic brand management
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Brand management : co-creating meaningful brands /
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Brands and branding
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Brands and branding
gan: Clifton, Rita ; Simmons, John
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Brands and branding /
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Brand Management : :
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Brand management /
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Brand management
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Brand management
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Brand management /
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gan: Moorthi, Y L R.
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STRATEGIC BRAND MANAGEMENT PROCESS OF GROWING AND STRENGTHENING BRANDS
gan: BHATIA MUKESH
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Strategic brand management/
gan: Martin, Brice
Cyhoeddwyd: (2019)

Brand Management the Indian contest
gan: Moorthi Y. L. R.

Brand management : text and cases /
gan: Harsh V Verma

Brand management : text and cases /
gan: Ajay kumar

Strategic brand management: building measures and managing brand equity /
gan: Keller, Kevin Lane
Cyhoeddwyd: (2011)

Brand management: text and cases
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Cyhoeddwyd: (2006)

Compendium of brand management
gan: Chunawalla, S A
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Strategic brand management
gan: Elliott, Richard; Percy, Larry
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Compendium of brand management
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Strategic brand management
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Compedium of brand management
gan: Chunawalla, S A
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Foundations of brand management/
gan: Burton, Gabe
Cyhoeddwyd: (2019)

Strategic brand management /
gan: Keller, Kevin Lane .
Cyhoeddwyd: (1992)