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Brand management
This book is the outcome of a decades research in brand management. It will provide a platform for learning product and brand management in Indian context. The main purpose of this book is that it will serve as a Fundamental Textbook of Brand Management for all management students at both UG and PG...
| Hlavní autor: | |
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| Médium: | Printed Book |
| Vydáno: |
New Delhi
Ane Books Pvt. Ltd.
2009
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| Témata: |
MG University
| Signatura: |
658.827 SAG |
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| Jednotka | Neznámá aktuální dostupnost |
| Jednotka | Neznámá aktuální dostupnost |
| Jednotka | Neznámá aktuální dostupnost |